In today’s economy, no other technologies have become synonymous with the ability to scale and grow your business, like Customer Relationship Management and Marketing Automation. In the last fifteen years, these two technology stacks have been instrumental in making possible what was once impossible. As businesses moved their operations online, it became necessary to manage the customer experience more effectively while ensuring that Customer Intelligence is at the center of these strategies.
We can help you find the best CRM Platform to deliver the capabilities that enable your business to achieve its strategic goals. A CRM platform will allow you to improve business relationships with customers, focus on customer retention and drive sales growth.
CRM Platforms have become incredibly complex. With thousands of vendors on the market serving every industry and vertical under the sun, it can be overwhelming to evaluate the right solution. Many companies invest in CRM technology without a sound understanding of what their business needs are. Some even rush implementations without a proper strategy, or decisions are made without considering the entire IT ecosystem that must integrate. We believe it’s crucial to have the right partners with deep expertise to guide you through such a critical investment.
Marketing Automation Platforms often complement CRM platforms, and the best implementation strategies consider integration between the two. We can help you find the most appropriate Marketing Automation technologies to help your marketing strategies be more effective and automate repetitive tasks. With decades of first-hand experience in implementing, advising of best-practices and working directly with and for Marketing Automation Technology vendors, we have made Marketing Automation (along with CRM) central to our expertise.
In addition to technology recommendations, we can also provide guidance in the following complimentary disciplines most often associated with Marketing Automation:
- Email Deliverability Best-Practices
- Messaging and Collaboration Technologies
- Content Management Systems (CMS)
Not sure what you need, or aren’t sure where to start? Our Scale solution is perfect for you. We can review your entire business from vision to frontline workers and deliver a plan and roadmap that will prepare you for that sustainable growth. With StrataNorth, you can expect the very best customer service, in-depth analysis, and a world-class experience from start to finish.