This web page contains StrataNorth’s branding kit that has been approved for distribution to employees, consultants or third parties.
For a PDF version you may download it here: Branding Kit PDF
All general inquiries and questions should be directed to:
StrataNorth LLC
15 Main Street, Suite 139
Watertown, MA 02472
marketingteam@stratanorth.co
All Marketing or Public Relations inquiries should be directed to:
Waleed Hafeez
Director, Marketing & PR
waleed.hafeez@stratanorth.co
StrataNorth’s taglines highlight one of three areas where our expertise brings direct value to our customers engagements in: Technology, Strategy and Business.
“ We help you make Smarter Technology Decisions “
“ We help you make Smarter Strategic Decisions “
“ We help you make Smarter Business Decisions “
StrataNorth’s slogans are a phrases or sentences used to call out a attributes or identifiers we believe to be of value about who we are.
WHAT WE DO
Let our experience become your advantage.
StrataNorth helps businesses of all sizes adopt the right technology to help them grow, work smarter and deliver the best customer experience.
WHY STRATANORTH
Expertise. Cost-Competitive. Fiercely Independent.
1 | Our consultants have been recognized as thought-leaders throughout the industry for over two decades. Let their expertise deliver value to your advantage.
2 | We provide cost-competitive technology solutions that help you succeed with unmatched customer service.
3 | We are fiercely independent and passionate about staying up to date with industry-leading technology solutions. Your success is how we measure our own.
SERVICES
Technology enables you; let our experts guide you.
Our approach is to apply our methodology and drive to a holistic understanding of your needs with every engagement, no matter how big or small. We then recommend the services to solve your needs. StrataNorth will help you Stabilize, Scale, or Sustain your business. Below, you find our services, and we encourage you to explore further.
APPROACH
Meticulous attention to detail.
Our methodology is our separator, and we have it down to a science. Our methodology focuses on understanding how your organization operates at its most fundamental levels, from customer intake to product delivery. We then take an in-depth, holistic approach to deliver valuable insights to you within four areas: Future Vision, Strategic Goals, Operational Needs and User Sentiment.
WHO WE ARE
Passionate about technology, humbled by experience.
Rooted in experience, refined by results. At StrataNorth, we are passionate about what we do, and providing the best outcomes for our customers is what drives us. We have decades of experience, which has allowed us to refine our comprehensive, in-depth, and analytical approach to deliver proven results time and again.
STRATA TEAM
A passion for innovative technology.
“Create innovative solutions that empower every organization to deliver on their promises.”
“To deliver strategic advisory services of unmatched quality by continuously being inspired by change, doing all that we do with integrity and driving excellence in our execution.”
The following colors are defined for use on all online branding of collateral.
#f7931f
ORANGE
HEX CODE:
#f7931f
RGB CODE:
(R) 247 (G) 147 (B) 31
CMYK CODE:
C 0% M 39% Y 85% K 3%
#f8f8f9
GREY HEADER BACKGROUND
HEX CODE:
#f8f8f9
RGB CODE:
(R) 248 (G) 248 (B) 249
CMYK CODE:
C 0% M 0% Y 0% K 2%
#222831
HEADINGS TEXT
HEX CODE:
#222831
RGB CODE:
(R) 34 (G) 40 (B) 49
CMYK CODE:
C 6% M 4% Y 0% K 81%
#393e46
PRIMARY TEXT
HEX CODE:
#393e46
RGB CODE:
(R) 57 (G) 62 (B) 70
CMYK CODE:
C 5% M 3% Y 0% K 73%
#adb0b6
SECONDARY TEXT
HEX CODE:
#adb0b6
RGB CODE:
(R) 173 (G) 176 (B) 182
CMYK CODE:
C 4% M 2% Y 0% K 29%
#f7931e
LINKS TEXT
HEX CODE:
#f7931e
RGB CODE:
247 (G) 147 (B) 30
CMYK CODE:
C 0% M 39% Y 85% K 3%
| FONT: Open Sans | |
|
Large font size = 15px Large line-height = 28px
|
STRATANORTH |
|
Medium font size = 14px Medium line-height = 26px
|
STRATANORTH |
|
Small font size = 13pt Small line-height =25px
|
STRATANORTH |
Font size specifications may come in points or pixels where:
1 pixel (px) is usually assumed to be 1/96th of an inch
1 point (pt) is assumed to be 1/72nd of an inch.
Therefore 16px = 12pt.
MathML Conversion
16px / 96px (inch) × 72pt (inch) = 12pt
Therefore, we use the following formula for pixel to point conversions. Always round up to the nearest full font size (to a full point size).
[X] / 96 x 72 = [Y]
[X] = the font size based in pixels per the guidelines within this Branding Kit and Guidelines documentation.
[Y] = the font size in points calculated and rounded up to the fullest point size to be used within Microsoft Word application.
FONT: Roboto (500 weight) / (700 weight) (default style) |
|
| H1 | Font size = 50pxH1 | Line-height = 59px |
STRATANORTH |
| H2 | Font size = 34pxH2 | Line-height = 44px |
STRATANORTH |
| H3 | Font size = 25pxH3 | Line-height = 36px |
STRATANORTH |
| H4 | Font size = 20pxH4 | Line-height = 32px |
STRATANORTH |
| H5 | Font size = 16pxH5 | Line-height = 28px |
STRATANORTH |
| H6 | Font size = 14pxH6 | Line-height = 26px |
STRATANORTH |
The StrataNorth Logo is comprised of the Gotham Light font with letters in all capitals and no space between the words Strata and North. The word Strata is in default Gotham Light font and the word North is in bold Gotham Light font.
The angled arrow logo is tilted and fondly known as “the party hat”. The arrow logo when used alone is typically used with the arrow pointing straight up.
The following colors are defined for use on all print collateral.
#f7931f
ORANGE
HEX CODE:
#f7931f
RGB CODE:
(R) 247 (G) 147 (B) 31
CMYK CODE:
C 0% M 39% Y 85% K 3%
#f8f8f9
GREY HEADER BACKGROUND
HEX CODE:
#f8f8f9
RGB CODE:
(R) 248 (G) 248 (B) 249
CMYK CODE:
C 0% M 0% Y 0% K 2%
#222831
HEADINGS TEXT
HEX CODE:
#222831
RGB CODE:
(R) 34 (G) 40 (B) 49
CMYK CODE:
C 6% M 4% Y 0% K 81%
#393e46
PRIMARY TEXT
HEX CODE:
#393e46
RGB CODE:
(R) 57 (G) 62 (B) 70
CMYK CODE:
C 5% M 3% Y 0% K 73%
#adb0b6
SECONDARY TEXT
HEX CODE:
#adb0b6
RGB CODE:
(R) 173 (G) 176 (B) 182
CMYK CODE:
C 4% M 2% Y 0% K 29%
#f7931e
LINKS TEXT
HEX CODE:
#f7931e
RGB CODE:
247 (G) 147 (B) 30
CMYK CODE:
C 0% M 39% Y 85% K 3%
| FONT: Calibri Light | |
|
Large font size = 16pt
|
STRATANORTH |
|
Medium font size = 14pt
|
STRATANORTH |
|
Small font size = 12pt
|
STRATANORTH |
FONT: Calibri Light |
|
| H1 | Font size = 16pt |
STRATANORTH |
| H2 | Font size = 14pt |
STRATANORTH |
| H3 | Font size = 12pt |
STRATANORTH |
| H4 | Font size = 12pt italics |
STRATANORTH |
| H5 | Font size = 10pt |
STRATANORTH |
LEGAL DOCUMENTATION
CUSTOMER DELIVERABLES
CUSTOMER DELIVERABLES
EMAIL FONT
Microsoft Outlook default for all email = Calibiri 11pt
SIGNATURE BLOCK(S)
The following layout should be used for Outlook signature blocks, do not include the separation dotted lines in the signature block.
Name = Calibri (bold) 14pt
Title & mobile = Calibri 12pt
Website & LinkedIn Links = Calibri (underline) 12pt (#0563C1)
[FIRST NAME] [LAST NAME]
[Job Title]
Mobile: +1 (555) 555-5555
(Be sure to edit the LinkedIn URL to point to your page)
